The Art of Slowing Down:

095: “Glad to See the Back of Quiet Luxury” - Melwani’s Tone-Deaf Take at LVMH

Just when you think LVMH has made such an absurd statement that it can’t get worse, it does. On Tuesday LVMH’s US CEO Anish Melwani stated that he’s “glad to see the back of the quiet luxury trend”, “that [trend] was getting pretty annoying” and that:

“I’ve always argued that luxury is connected to the underlying human emotion of accomplishment. When you really get it right you provide a product that a consumer, when they purchase it, they feel accomplished. That can manifest in different ways, but fundamentally a felling of accomplishment and it’s an inspiration.”

What the fuck is this guy talking about?

Consumer and market sentiment clearly illustrate that this is not the case. Clients do not want loud luxury products with logos and as I’ve written in previous pieces, certain establishments even ban it on their dress codes. LVMH’s stock price is down 22% year-to-date and 37% YoY. The company is actively pushing loud, logo-heavy products and it’s a fact that they are not selling.

For whatever reason Pharrell Williams keeps pushing garbage like this: